THERE’S NO ONE LIKE ME
Problem: Blood cancer is racist.
Solution: A diverse recruitment campaign featuring people with ‘no one like them’ on the donor registry.
SUBJECT ZERO
Problem: Sexual harassment/assault at university.
Solution: An interactive subject that made zero tolerance part of every Charles Sturt degree.
R8 BLINK
Problem: Speed is relative.
Solution: A digital experience that turned the Audi R8’s top speed into a personalised unit of velocity.
PARFUMS DE VOYAGE
Problem: Memories fade over time.
Solution: A first-of-its-kind sensory souvenir that evoked Cathay Pacific travellers’ holiday memories.
r/BANK
Problem: Americans don’t trust digital banks.
Solution: The world’s first bank to accept Reddit Gold, delivering ROI for the internet’s social currency.
MADE FOR MORE
Problem: Australia had slower internet than Kosovo.
Solution: A campaign that re-launched the improved nbn network to a nation crying out for more.
NOW YOU KNOW
Problem: You don’t know what you don’t know.
Solution: A campaign bursting with everything you can #LearnOnTikTok, from life hacks to fun facts.
TAP RUGBY
Problem: Kiwis don’t tap to pay.
Solution: A new sport that got the whole of New Zealand playing (and paying) with their Mastercard.
HUMAN PRODUCT
Problem: The future of advertising.
Solution: A completely naked, potentially fatal cover shoot for AdNews Magazine’s 90th Annual Edition.
BALLET UN–STAGED
Problem: The Australian Ballet couldn’t dance.
Solution: A ballet built for the only stage that COVID-19 hadn’t closed down: the nation’s mobile screens.
USE IT UP TAPE™
Problem: One third of the world’s food is wasted.
Solution: A sticky tape made from recycled paper and behavioural science that prevents food waste.
A NEW ERA BEGINS
Problem: Rugby League was a game in crisis.
Solution: A game-changing, season-long campaign that ushered in the New Era of NRL.