PROBLEM
Blood cancer is racist.
A critically ill patient’s chance of survival depends on the number of registered stem cell donors who share their ethnicity.
As the most ethnically diverse country in the world, where one person is diagnosed with blood cancer every 28 minutes, Australia faces a critical shortage of donors for its minority groups.
SOLUTION
To highlight this urgent need, we created a recruitment campaign featuring a cast of diverse Australians with unique strengths, skills, and cultural connections. The one thing they all have in common? There’s no one like them on Australia’s stem cell donor registry.
This powerful and confronting message delivered a 162% increase in stem cell donor registrations.
PSA
It’s easier than you think to become a blood stem cell donor. Sign up. Save a life.